Do Wrinkle Serums Work?

Consumer Reports is a great resource for the real scoop on everyday goods, covering everything from personal care products to vacuum cleaners. In its May issue, the magazine turned its attention to wrinkle serums to see how well they really work.

Nine serums, ranging in price from $20 to $65 per ounce, were tested by 79 participants aged 40 to 56. Three sets of high-resolution images of the testers' skin were taken: one before use of the serums, one 20 minutes after first application, and one after six weeks of use. Experts then examined the images to determine if, as nearly all of the manufacturers claimed, they visibly reduced the appearance of fine lines and wrinkles.

Turns out, the products don't live up to the hype, and none resulted in significant wrinkle reduction. Consumer Reports also found that the results varied widely from one tester to another--a serum that showed slight benefits for one person didn't work at all for another--and that price was no indication of effectiveness.

Burt's Bees Naturally Ageless Intensive Repairing, which costs a pricey $56 an ounce, was found to have the least wrinkle-fighting power, while Neutrogena Ageless Intensives Deep Wrinkle, at just $20 an ounce was one of the best.

As with all over-the-counter beauty potions, serums have minimal effectiveness in the reduction of wrinkles. However, that doesn't mean you should throw them away! While it's true they won't turn back the clock, many serums contain antioxidants like green tea and vitamin C, which are very powerful tools in the prevention of wrinkles. I like iS Super Serum Advance Plus and Combray by Solenne. Use these in combination with good sun protection and a prescription retinoid, which is the only topical agent consistently proven to boost collagen and minimize existing lines. Come to to find out which serum is the right one for your skin type or tell me your favorties.

Wishing you great skin!


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Dr. Baumann is author of the best-selling book, "The Skin Type Solution." To learn more about her revolutionary skin typing system, visit her Web Site,  

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