Men eat fewer vegetables than
women, on average, and the gender gap may be getting wider. That means more men
are opting out of a surefire way to improve their total health. But why? A pair
of new studies offer answers to that question.
“I’ve Lived This Long Without Broccoli”
In one study, researchers
from Kent State University analyzed data from a national survey of more than 3,300
Americans. Men in the survey reported eating fewer fruits and vegetables than
women. One main reason: They believed less strongly in the health benefits of
these foods, and that translated into a less favorable attitude toward eating
If this sounds like you: It might be time to rethink your attitude.
A diet rich in fruits and vegetables has been linked to a reduced risk for several
cancers. Plus, eating a variety of fruits and veggies may help control your
weight and blood pressure.
A daily dose of veggies is good
for your mind, too. British
researchers found that the more fruits and vegetables people ate, the
happier and mentally healthier they tended to be. Mental well-being
peaked at seven servings a day.
Men in the Kent State study were less
confident than women about their ability to eat fruits and vegetables in many
situations. In particular, they had doubts about eating these foods at work,
when tired, when watching TV, or when junk food was around. This self-doubt made
them feel as if working more fruits and veggies into their diet would be really
difficult to do.
If this sounds like you: Boost your confidence by planning ahead
for ways to ease into eating vegetables and cope with tricky situations. You’re
online, so you already have a wealth of help at your fingertips. For starters,
check out the Fruits
& Veggies—More Matters website.
If you’re unsure how many
servings of veggies you need, visit the USDA’s ChooseMyPlate
site, or just follow this rule of thumb: Make half your plate fruits and
vegetables. While that might sound like a lot if you aren’t already eating
vegetables, you can work up to it gradually.
Social psychologist Hank Rothgerber, PhD, of Bellarmine
University in Kentucky argues that men tend to associate eating meat with masculinity—and
eating vegetables with girliness. In a study published online this month by Psychology of Men and Masculinity, Rothgerber
found that men were more likely than women to agree with “pro-meat” statements,
such as: “There is no food that satisfies me as much as a delicious piece of
If this sounds like
you: Remember that a juicy steak may telegraph manliness, but a side of
grilled veggies sends a message, too. Cornell researchers
found that serving vegetables along with a steak, chicken, or pasta created a
better impression of both the main dish and the cook. Study participants rated meals
as tastier when a vegetable was included, and they saw the cook as more thoughtful,
attentive, and capable.
Better cook, better person, healthier man. That’s a pretty
powerful message in its own right.